Cuisinart's Mission is
to Help You "Savor the Good Life®"
The prestigious Cuisinart® brand is not
limited to food processors. Plugged or unplugged, nobody covers the
kitchen like
Cuisinart. The company is a full-service culinary resource with a wide
array of products, preferred by chefs and favored by consumers.
Turning The Art Of Great Cooking Into An
American Lifestyle
Innovative Culinary Tools are
Cuisinart's Signature
Julia Child let people in on the
Cuisinart secret and so did James Beard. They were among the first
culinary experts to hail the food processor as a revolutionary kitchen
appliance when it was introduced to America in 1973 by the late Cuisinart
founder, Carl Sontheimer. They saw the food processor as a quick and easy
way to make fine food and healthy dishes.
Under management from Conair Corporation
since 1989, the legacy is alive and well. Today, Cuisinart is a
universally recognized name, endorsed by culinary connoisseurs such as
Jacques Pépin and Hubert Keller.
Culinary Education is at the Heart of
Cuisinart's Business
Home cooks are looking for more than just
a product purchase. They want cooking tips and techniques that turn
products into culinary tools. Cuisinart is keeping its tradition of
culinary education alive by sponsoring Four-Star Chef Eric Ripert's
American Public Television series, Avec Eric, that will air in
September 2009. Ripert is best known for his acclaimed restaurants, Le
Bernardin in New York City and 10 Arts in Philadelphia.
Cuisinart has also been Partnering with Chef Hubert Keller of San
Francisco's renowned Fleur de Lys restaurant to sponsor his second season
of the PBS Series, "Hubert Keller: Secrets of a Chef." Keller's culinary
accolades include the James Beard Foundation Award for the American
Express "Best Chef-California" and his selection as one of the "10 Best
Chefs in America" by Food & Wine magazine. They also sponsor
Jacques Pépin's public television series, Jacques Pépin: Fast Food My
Way. Jacques Pépin has received the highest award given by the French
government, L'Ordre National de la Legion d'Honneur (The French Legion of
Honor). Cuisinart has Launched an online widget that consumers can
download directly onto any Mac or Windows-based computer desktop for easy
and ready access to
Cuisinart's recipe database and video recipes. This widget and the
various applications it accesses can then be emailed to friends and
shared. Lastly, Cuisinart provides consumers with informative materials
packed with recipes and tips from Cuisinart's test kitchen and cookbook,
Simple & Enticing Recipes.
Design Innovation Drives
Cuisinart's Success
Cuisinart has a
long-standing history of receiving prestigious design awards for a wide
range of items. These include the 2008 iParenting Media Award for the
7-Quart Stand Mixer; the Shape You 2008 Gear Awards (sponsored by
shapeyou.com) for the EasyPop™ Popcorn Maker, GreenGourmet™ Cookware, and
7-Quart Stand Mixer; and the 2008 Green House Award from the Housewares
Design Awards.
In addition, Cuisinart has garnered
several honors for its marketing campaigns and websites. In 2008, the
company received a Gold Award from the Ava Awards, a division of the
Association of Marketing and Communication Professionals (AMCP) for its
recipe widget; a Green House Award from the Housewares Design Awards for
its CleanWater™ Countertop Filtration System; and a Gold Hermes Creative
Award from the League of American Communications Professionals (LACP)
for its bridal marketing campaign. In 2007, Cuisinart received several
awards for its stand mixer integrated marketing campaign, including: a
Gold Spotlight Award from LACP, and a Platinum Hermes Creative Award and
Platinum MarCom Award from AMCP.
Cuisinart's Culinary Tools are Available in Fine Stores Nationwide
Cuisinart products are where people would expect to find them--in
upscale department and specialty stores throughout North America At
Cuisinart, helping consumers "Savor the Good Life®"
is Cuisinart's goal.
Bon appétit!
