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BaByliss hair straightener and hair dryer products are renowned throughout Europe as the Professional's choice for hair and personal care appliances.

Babyliss was established in Paris in 1960 to create hair dryers and styling appliances for the pro hairdresser. During the mid-1960s Babyliss exported its first hair products to the UK and by the 1970s BaByliss had begun to create hair dryer and flat iron products for the high street, offering appliances with a professional heritage for use at home.

Each range is carefully tailored to the specific needs of different markets and BaByliss has spent the last 35 years working with leading pro hairdressers to research and develop appliances which enable both pro and consumers to achieve perfect results both in the pro salon and at home.

BaByliss is at the forefront of innovation and design and has consistently brought hair dryer and hair straightener products to the marketplace before its competitors, providing pro and consumers with all the appliances they need. BaByliss were the first to introduce electric tongs, cordless tongs, crimpers, straighteners, and home diffusers. In fact in France, hair tongs, the hairdresser's essential tool, are known generically as 'un BaByliss'.